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  • How to Succeed in the Worksite Market
    How to Succeed in the Worksite Market This article describes the four keys to successful ... employees, you should expect results more typical of direct marketing approaches — 1–2% of people buying. The ...

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    • Authors: Al Barthelman
    • Date: Dec 1998
    • Competency: Results-Oriented Solutions
    • Publication Name: Small Talk
    • Topics: Annuities>Marketing and distribution - Annuities; Health & Disability>Accident insurance; Health & Disability>Critical illness insurance; Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance